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The website states the following, "29 Shaftesbury Avenue, London, W1D 7ES." I viewed that the web page stated " Thriller Live at the Lyric Theatre Thriller Live! Is located at 2 9 Shaftesbury Avenue, London, W1D 7ES." They also said " It is situated on the popular road stretch which is also called as Shaftesbury Avenue. For theatre lovers in London, this is one of the major venues. This venue is also abode of various other theatres such as Apollo and Lyric and offer varied range of entertainment options such as lively bars and restaurants. The Box Office is eq." The meta header had Lyric Theatre london as the first search term. This keyword is followed by Lyric theatre, Lyric tickets, and theatre lyric london which isn't as important as Lyric Theatre london. The other words they uses is lyric theatre in london. thriller live london is included and could not be understood by search engines.